Crowdfunding is something of a new era of business, where the production will talk directly to the consumer, in meets then standards that the buyer deems fit for them. Through achieving criteria’s set by us, it allows us to get exactly what we want. The ideal product.
Board games, watches, affordable yet quirky tech. What would take a long time to find money for an entrepreneur, can now be done by asking the crowd before the product is made. This is done by:
- The Producer of [insert your product here] will intricately describe the product via images, video, interviews etc…
- The people will like the product and back it up with a pre-determined amount set by the creator of the project, coupled with rewards established by how much one donates.
crowdfunding and The Anime Wave
Anime, a Japanese art form, was very limited in the 80’s and 90’s to Western audiences. It was normally played via selected television channels, often at awkward times such as school times, as it was commonly for the children. As anime grew in popularity, both adults and children began to enjoy shows which aired for their appropriate age.
Through the internet, anime spread, and was accessible to all audiences. Sites like Crunchyroll, Funimation, and Aniplex obtained rights and could be played by all audiences (dependent on region boundaries).
Bringing it back to crowdfunding. Animators who wish to create stories which an anime-esque art style can appeal to fans through the medium of crowdfunding. Because there is a large market in anime, due to the strain and difficulty to bringing to American and European audiences, it becomes all the more valuable to those who want more.
Two good example of this is Under the Dog and Time of EVE. Spanning between 2014-2015, Under the Dog is a single episode of a science fiction story. The production team asked for $580,000 due to high production value. The fan base contributed over 800,000.
Previously in 2013, Time of EVE, full-feature movie, asked for $18,000. Their fan base provided them with $215,000.
This goes to show that what was once hard to obtain, through crowdfunding, becomes widely accessible for aspiring artists to dedicated fans to combine their efforts to bring their medium together.
Back in 2013, Cyanide and Happiness, a web-comic popular for its uncensored material, reached out to their fans announcing their micro-shorts animated stories, based on their comics.
This format would turn their comics strips into micro-shorts played on YouTube. The artists needed support in order to produce a yearly, weekly show. Television channels had offered to support their show, but Cyanide and Happiness declined.
Rob Denbleyker, in the trailer video of the campaign said:
“We wanted to make the show independently on our own terms, and put it online… We can just put our show online directly, and just remove that [television] barrier between us and our viewers.”
They took their approach to KickStarter, as they didn’t want to be divide their audience. Their series (webcomics) was already on an online platform, so taking it to television would disrupt their target audience. and secondly, by placing it online, with no limits, censorship was no longer an issue. They asked for $250,000, and their fans graced them with over $770,000.
Lastly, there’s aspiring animators. Those who ask for little, but seek to accomplish their goals via crowd support. And can reward their fans as well as their careers.
There are many other examples. But whatever the reason, crowdfunding has become a staple of internet business, one which communicate directly with its fans. This is good for animation, and many shows can be created with just a small following.REFERENCES